CREATION & ELEVATION of BRAND

Solutions through the Art of Storytelling.

The truth? What you sell, make, or offer is not about the buying, attachment to, or celebration of "things." The truth is we become immersed in, and enchanted with the stories behind the things & services desired. That is where the art and creativity find purpose in providing solutions and delivering messages. Simply put, I create and revitalize brands in need and make the things that brands need to tell their story. I guide groups, departments and companies on the path to finding pertinent solutions—not fluff with zero substance. That's just RDQLUS! (See what I did right there?) Telling your story should not be left to a shoot-from-the-hip, random assortment of cute, clever ideas with no cohesive vision. That's not a brand nor a story… that's… a… random assortment of cute, clever ideas. What you really need is "solutions through the art of storytelling.


Steve Gordon Jr

[ independent creative consultant / designer / get-away driver ]

RDQLUS is Steve Gordon Jr; award-winning designer, internationally published author, keynote speaker—not to mention decent in a bar scrap and a good get-away driver. But Steve is most comfortable solving puzzles; thinking up creative solutions to equations. What began as an award-winning design career shifted to instinctive travels on the paths of ideation, subculture, and the idea that even the best artwork, in shiny bits & pieces, are not enough—not special at all. It's the sum of all parts that communicate a message, tell the story and reveal the brand. 

Steve is the author of '100 Habits for Successful Freelance Designers' and '365 Habits of Successful Designers' (Rockport Publishers), and the work of RDQLUS CREATIVE has been featured in design industry publications and annuals such as the LogoLounge.com collections and Logo Lounge "Master Library" series, and RDQLUS' ahead-of-the-curve approach has been highlighted as a future trend by "Graphic Design USA."

Also a keynote speaker, Steve has been featured at national conferences  such as the HOW Design Live conference, the Creative Freelancer Conference and local “Meet the Pros” & BarCamp events.


"Identity Therapy" and "The Art of Storytelling" - More than phrases, the RDQLUS processes of "Identity Therapy" and "The Art of Storytelling" produce insightful, pointed discovery into solutions that help businesses and companies of all kinds connect to their audiences. There are no line-item creative briefs here. You have a story to tell—let me find it or create one for you! "Identity Therapy" is the creation or revitalization of the core message of your brand story. "The Art of Storytelling" is my process of finding deeper, more purposeful messaging   

Creative Direction - There are many times when you need a skilled creative mind to offer fresh, strategic perspective—whether that's starting from inception (dreamin' up whole worlds like DiCaprio) or give an infusion of new thought & "strategery" (G. Dubya's words not mine) along the way.

Brand Development - All the pretty, pretty pictures in the world don't matter without a story to tell. Finding your brand's pedigree & messaging is the most crucial part of what RDQLUS does.

Identity Design - Because you're not reeeeeally thinking about using that clip-art are you? Step your game up and understand why you will need more than that logo your nephew made. (unless, of course, I'm your nephew?!)

Sweet Sweet Dance Moves…  and general badassery does abound with RDQLUS. Deal with it!

Clients that have gotten a little RDQLUS: 
ABC / Disney (Los Angeles)
T-Mobile USA (Seattle / North America)
Brinshore Development (Chicago)
Ali Shaheed Muhammed {A Tribe Called Quest} (NYC)
ConAgra Foods
NIKE iD (Portland)
MSN / Microsoft (Seattle/North America/Worldwide)

Studios & Agency Clients:
Phenomblue (Omaha / Los Angeles)
Digital Soup (Los Angeles)
Tribecca Designs (NYC / San Francisco)
Ervin & Smith Advertising & PR
Bailey-Lauerman
NOLEJ Studio (NYC)
Digital Soup (Los Angeles)