Get Torqued Off.

After being in the creative field long enough you meet a lot of people and even become very good friends with a few very talented individuals. There even comes a time when it ticks you off a bit how damn good they are. Not fair. Get up off my cloud! Well my boy Eric Hines is just such an individual. His Honest Bros. Concept Mechanics creative imprint has done it again with 'Torque'—a premium distilled, small batch vodka with specialty packaging and Honest Bros. branding all design by the HB camp.

I cold tell you more, but I want his Google Analytics hits to go up, so bop on over to the Concept Mechanics blog and read more about the work and the process. It's truly an amazing work and a good story. Seriously, how does he come up with this stuff?! My friends are upsetting sometimes, but I roll with the best.

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SG. the RDQLUS One