Dana College Gets RDQLUS

RDQLUS Designs a Custom Tee for the New "Follow the Viking" Campaign.

When Dana College called to discuss having a custom t-shirt designed for their upcoming "Follow the Viking" campaign, I was a little leery of designing a campus t-shirt. I remembered the first week on campus, passing by all the tables & getting glad-handed an awful, gaudy tees that end up being your gym shirt more than your wardrobe staple. So taking this as the challenge, I accepted the project and aimed for a minimal, graphic tee that was more wardrobe status than gym-rat fodder.

A few sketches:

Here's the full mockup:


RDQLUS Designs a Custom Tee for the New "Follow the Viking" Campaign.

Thanks to Nikki Kinsey & Dana College (@DanaCollege) for the opportunity.