RDQLUS Creative Performed Identity Therapy © for NYC Fashion Designer
Trudy Williams is an fresh new face on the New York design scene with a particularly innovative take on women's separates, trousers and denim. On a unique referral, Trudy came to me with a need for the true inner workings of an identity. Not a logo, but a brand story. There was a need to highlight and establish the pedigree of her burgeoning brand and give it the weight that a mere logo could not.
So in a process that I have called "Identity Therapy", together—Trudy and I—worked to extract a candid and honest take about her as a person and designer, and her line as an entity of its own. The story is an aggregate of all the steps to get to the current point. By looking thru this lens, we can see what it is at its core and the key pieces we need start to shake out from there.