RDQLUS is Making Strides

RDQLUS CREATIVE plays a small role in limited-edition sneaker design by Nice Kicks & New Balance.

Early into 2011, I got a call from Matt Halfhill, owner of footwear & style blog 'Nice Kicks', and a sneaker boutique of the same name in Austin TX. He was looking for help with patterns and a bit of artwork for a yet un-named project. After a good amount of time being out of touch with each other, I get a surprise; Matt hadn't forgotten about me, he'd just been hard at work developing a limited-edition, commemorative sneaker with the team at New Balance.

Utilizing one of their classic, most sought after and most rare silhouettes, Nice Kicks launched their super limited "Nice Kicks x New Balance 1500" to celebrate their the NK 5th anniversary. I had such a small hand in the project that I was sincerely flattered that Matt put a pair in my collection.

I'd love to think that this could be a sign of things to come, as I would love nothing more than for my athletic pedigree, my love of footwear & my passion and skill for design to converge on something that just makes all too much sense. Let's hope for it, but let's hustle to get it!

Props to Matt and the Nice Kicks crew. Job well done and thanks for letting me play in the sandbox for a few minutes.