Late last year, a youth sports organization approached RDQLUS CREATIVE to revamp their team logo for the coming season's new gear. Well, of course I couldn't leave well enough alone—I explained the importance of building a brand, and asked that if they trusted me and desired so, could I give them something a bit more collegiate that the kids and parents could rock as proudly as the Division-1 university teams in our town? They let me run with it, and I was all too happy to hold up my end of that bargain.
Remember that brilliant idea they came up with in that last meeting? That great direction that seemed to be a lightning bolt of genius at zero-hour to save the project? When was your meeting, again? Oh, okay… they asked me to meet with them the day before. You're welcome. (Yeah… it's like that.)
Shhhhhhhh... Just enjoy the Force. Feel free to pull your fave image to use as mobile or desktop wallpapers—or to just frame it on your mantle next to the family portrait.
One of the most long-standing RDQLUS projects has entered its most crucial phase; the implementing of the plan and putting the brand story & creative into action. The brand story behind "Highlander" is the raising of the level, and the idea that a rising tide does indeed lift all boats.
In an article I recently contibuted to "We Don't Coast" blog, I talk about hip hop artist Murs and how he shows respect for the fact that everyone is local somewhere—everywhere.
At random today, I would find myself with the biggest smile on my face and my eyes welling up—here's why; I stopped by my bank to deposit a large check, and order some personal checks. It was a complicated deposit that I needed to split but I couldn't get a cashier check until the funds cleared tonight. So no biggie, I'll do it tomorrow. As the staff kindly did their business, I bantered politely with the nice lady being helped just next to me. That's when things got interesting…
Sure, it's a bit unfair for me to give a tech assessment because I'm biased; I'm still that kid who geeks out on all things gadget. But in this case it goes a step further. This is a tool—the ultimate tool. I don't think I will do anything new with it, but rather I believe that it puts what I already do in a different light and context. For instance, I'm writing this post directly to my site, on my couch, in my pad, on my pad. Yeah. This is a tool—the ultimate tool. I don't think I will do anything new with it, but rather I believe that it puts what I already do in a different light and context. For instance, I'm writing this post directly to my site, on my couch, in my pad, on my pad. Yeah.
In the late-90s and early 2000s, I was a world-class track & field athlete, earning world & U.S. national rankings, and two NCAA national championships. Yet, I was without championship rings to commemorate what I had earned. Through the years, I had vowed to design my own someday… and that day came.