Arguably one of the most coveted of Nike's running collection was born the year they dropped the first full-length Max Air unit—1997. Ironically, it's one of their least functional trainers, even though one of the most beautiful and innovative—aesthetically speaking.
Nearly eleven years ago, as I began to operate as RDQLUS, I was told by mentor & friend Kelly Goto, "As a consultant, you are not a company—but you are doing business. That being some of the most sage advice I've ever received, it is validated over a decade later as RDQLUS CREATIVE was awarded the honor of "Small Business of the Month" by the Greater Omaha Chamber.
Lifestyle (often referred to as "life & style" in my lexicon) will almost always meet athleticism, aesthetics and creativity at an intersection crucial to the core of who I am personally. My athletic culture and the principals of strength, form, function and the efficiency of motion are really the impetus for most everything I do—from being a former world class athlete, to my Masters training, coaching and even in my profession as a creative consultant & designer.
In collaboration with the team from LOCKR Inc., I am proud to present "The Heritage Collection"; gear with a mind on the message, while feeling fashionable. The idea behind it all is that the work you put in cannot all be just stats, numbers and rankings.
I am a "puzzlist" (new word, you're welcome). I have a compulsion to solve for (x), find & place the pieces that show the bigger picture. If I pick up a new project or I want to learn a new technique, I'm not picking up a new hobby or tinkering; I am legitimately trying to solve a problem—even if that solution (x) is my own curiosity.
Put on hiatus a couple of years back as the refocusing of the parent brand RDQLUS CREATIVE was sharpened, the intent was (and is) always to keep the pulse and revive the popular "GOODS & CLOTH" imprint with precise timing… and that time is now.
Late last year, a youth sports organization approached RDQLUS CREATIVE to revamp their team logo for the coming season's new gear. Well, of course I couldn't leave well enough alone—I explained the importance of building a brand, and asked that if they trusted me and desired so, could I give them something a bit more collegiate that the kids and parents could rock as proudly as the Division-1 university teams in our town? They let me run with it, and I was all too happy to hold up my end of that bargain.
Remember that brilliant idea they came up with in that last meeting? That great direction that seemed to be a lightning bolt of genius at zero-hour to save the project? When was your meeting, again? Oh, okay… they asked me to meet with them the day before. You're welcome. (Yeah… it's like that.)